By MWB Desk
Maheen Khan’s silk fashion showcase is a slow fashion triumph
The COP seminar in the backdrop and the buzz around Made in Bangladesh Week in the air on the home front, the Bangladeshi fashion industry is enjoying an unprecedented amount of international attention at the moment. Capitalizing on this opportunity to promote traditional and contemporary designs to support the silk industry in Bangladesh, Maheen Khan, President of the Fashion Design Council of Bangladesh and Founder and Managing Director of Mayasir, put together a conscious textile event 12 November, 2022 at the Gulshan Lake Park.
Maheen Khan has ever been a champion of slow fashion with traditional Bangladeshi design crafts. Her work is deeply rooted in the ideas of sustainability that present fashion as a tool to create participation and empower the local craft community of Bangladesh. Over the past 35 years, through Mayasir and her eponymous label, she has showcased the best and most beautiful features of local Bangladeshi traditions.
The achingly slowed down process of hand-weaving and hand embroidery allows to build sustainable livelihoods for more than 500 artisans
The Majestic Silks of Bangladesh event, in partnership with HSBC and supported by the Gulshan Society, was a magnificent showcase of her philosophy of the 3 E’s — Environment, Employment, and Empowerment, aims to look at luxury with the participation of women at all levels of value chain and providing an acknowledged long-term experience of engagement with the products. Awareness of the people who are creatively involved and not just consumption.
Seated in the green environments of Gulshan Society Lake Park, guests and attendees were wowed by the immaculate array of simple silk sarees and other ethnic wear in a range of eye-catching sorbet hues, complemented by trendy, contemporary blouses and ornamented by traditional craft techniques expressed in unexpected modern twists. The idea was to draw attention to the versatility of our textile heritage, and the possibilities therein.
The runway event was choreographed by the talented Sonia Yeasmin Isha, and the makeup and styling was done by the Ujjwala girls of Afroza Parveen, Red Beauty Parlour and Salon. Ujjwala is a mission-driven incubator, catering to women entrepreneurs and professionals in growth-oriented industry sectors.