In 1997, recognizing the need for a trusted outlet for one’s wardrobe needs, Maya Rahman started Dressi Dale with a team of four people. Fast forward some two decades, and that team has grown to 400 and Dressi Dale has built a recognizable and reliable brand. MWB caught up with Maya Rahman for a closer look at the business she built from scratch
By MWB Desk
Does Dressi Dale have a signature style? If so, how would you describe it?
Dressi Dale strives to provide completely unique and handmade limited-edition products. Customers know Dressi Dale for their comfortable fabrics, versatile color media, sewing quality, and variety of materials used in the outfits. Each product is designed delicately with sincere efforts of our enthusiastic craftsmen. The intricate details on the neckline, the borders on the dupattas, and sarees form the brand signature for Dressi Dale.
DD has been around for almost three decades now. Could you share with us some of its most iconic fashion moments?
Around 2010, Dressi Dale introduced different pattern-based tunics to the market in Bangladesh. At that time, people were more used to plain-cut fatuas and were not aware of the idea of patterned one-pieces called tunics. My team and I worked day and night in order to incorporate unique patterns into the monotonous idea of the fatua. We had our doubts about how willing the consumers would be to accept a new trend; however, it created an immediate buzz in the market. I believe that was one of many iconic fashion moments for the brand.
Another milestone we have achieved over the years is being able to listen to our customers praise our zardozi worked products as beautiful pieces of art.
Would you care to comment on how consumer behavior has changed in all this time?
When Dressi Dale first started its journey in the mid-90s, introducing a new concept was the most challenging task. Customers were self-conscious about what they wore and hesitant to try new things, which made it difficult for us to introduce something contemporary. Anything new and not commonly seen was hard to sell. Products such as anarkalis and churidar took their time to gain popularity. After almost three decades, fashion is now more about an individual being able to express themselves through their attires. This makes the market more versatile and open to innovative designs.
How has your business adapted to these changes?
The dedicated team at Dressi Dale believes that customer satisfaction is the first priority and we are always working tirelessly in order to achieve that. Our team always does our best to accommodate our customer feedback and at the same time keep our brand essence at heart.
Where do you see Dressi Dale in the future?
My team and I always work towards the goal of seeing Dressi Dale become the top fashion brand in Bangladesh and become a household name across the country. The brand hopes to cater to the wants of every fashionable individual in Bangladesh.