Archana Jaju’s Raahi reveals its nomadic inspirations
MWB Desk
Archana Jaju, celebrated for her Indian craftsmanship, launches her latest ready-to-wear collection, ‘Raahi,’ drawing inspiration from the wanderlust and spirit of exploration embodied by the traveler. This collection redefines Indian fashion by embracing sustainability, innovation, and circularity while retaining the essence of exquisite artistry and attention to detail that defines the Archana Jaju label.
A textile brand with Indian origins, Archana Jaju’s label is known for its classic sarees and dupattas. It has been a part of the textile industry for more than 20 years and is in constant development, drawing inspiration from the culture and traditions of the country. The brand works with artisans from 17 different clusters across India and focuses on the development of handcrafted products by skilled artisans. Archana is known for her work with handwoven fabrics and Kalamkari work, a traditional Indian art form that features hand-painted fabrics.
With Raahi, Archana Jaju for the first-time experiments with upcycling and the craft of applique. She has upcycled leftover Kalamkari fabrics into strings and used them as embroideries along with stunning appliqué patches. In a bold move away from her signature Kalamkari artistry, Archana Jaju seamlessly integrates these patches into a summer-ready, ready-to-wear collection crafted from fabrics like linen and chanderi.
“At Archana Jaju, we believe in fashion that not only captivates the senses but also respects our planet. With ‘Raahi,’ we are pioneering a new era of conscious luxury, where sustainability and style converge seamlessly. By upcycling leftover Kalamkari fabric and incorporating innovative techniques like appliqué patches, we are redefining the boundaries of traditional Indian fashion.” ~ Archana Jaju
Each garment tells a story of heritage and innovation, with multiple thread works and 3D embellishments adding depth and dimension to the collection, echoing the diverse experiences of a traveler’s journey. From breezy summer dresses to elegant separates, every piece is a testament to Archana Jaju’s commitment to quality, creativity, and sustainability.
